November 5, 2012 • 1 note •
If the presidential election were held today, who would win the YouTube vote? As of today, Obama had 53 percent of the total shares (6,904,097) and Romney had 47 percent (6,054,140). When you break this down, Obama had 69 percent of the ads shared on blogs (5,822), 86 percent of the ads shared on Twitter (610,355), and 51 percent of the ads shared on Facebook (6,287,920). By comparison, Romney had 31 percent of the ads shared on blogs (2,557), 14 percent of the ads shared on Twitter (100.025), and 49 percent of the ads shared on Facebook (5,951,558). Romney’s ads had 57 percent of the comments (141,972) but 38 percent of the views (37,394,432). Obama’s ads had 43 percent of the comments (108,019) but 62 percent of the views (60,924,442). Source: Unruly Media

If the presidential election were held today, who would win the YouTube vote?

As of today, Obama had 53 percent of the total shares (6,904,097) and Romney had 47 percent (6,054,140). When you break this down, Obama had 69 percent of the ads shared on blogs (5,822), 86 percent of the ads shared on Twitter (610,355), and 51 percent of the ads shared on Facebook (6,287,920). By comparison, Romney had 31 percent of the ads shared on blogs (2,557), 14 percent of the ads shared on Twitter (100.025), and 49 percent of the ads shared on Facebook (5,951,558).

Romney’s ads had 57 percent of the comments (141,972) but 38 percent of the views (37,394,432). Obama’s ads had 43 percent of the comments (108,019) but 62 percent of the views (60,924,442).

Source: Unruly Media

October 31, 2012 • 2 notes •
Just another day in the office! Happy Halloween!

Just another day in the office! Happy Halloween!

October 31, 2012 • 2 notes •

Stop! Its SEO Time - SEO Stop Words

I was having a conversation with one of my SEO cohorts last night about URLs and it got me thinking about “Stop Words.” For those not familiar, most search engines do not consider many common terms in order to speed up their results and/or space. One question that you may be asking is why is this important, why should I care? If you use these words in titles, keywords, links, headers, or tags, this can and usually causes the search engines to literally stop. In other words, if your key phrase comes after a stop word, the search engine will never see it and therefore not properly rank your content.

Now, this DOES NOT mean that you can’t rank for or go after a key phrase with a stop word in it. It just makes it harder for the terms to rank properly. For example, let’s say a heating and air company is targeting the phrase “heating and air Pittsburgh.” The “and” in this phrase actually causes the term to not rank properly. If one was to look at the analytics of the site you they will see that the search queries are all over the board with different variations of the targeted phrase. This will eventually be remedied by establishing relevancy, time and proper off site strategy but stop words need to be considered when developing a targeted keyword list and especially when you are structuring your URL’s, Title and Descriptions.

I was familiar with the most common, being “and,” “are” & “the” however, there are more. Below is a list comprised of the more common stop words *Note there are many, many more.

Common Stop Words:

  • a
  • about
  • and
  • are
  • all
  • be
  • because
  • comes
  • didn’t
  • here
  • it’s
  • see
  • sent
  • the
  • then
  • them
  • their
  • try
  • up
  • very

Good luck my fellow SEO’s. I would like to know other stop words that you come across. Please feel free to comment!

October 30, 2012 • 2 notes •
Can SEO trends predict who will be the next President of the United States? The Data will surprise you…… I want to thank EyeFlow for this great study!

Can SEO trends predict who will be the next President of the United States? The Data will surprise you……

I want to thank EyeFlow for this great study!

October 15, 2012 • 1 note •
Google’s New Doodle is a tribute to the 107th Anniversary of Winsor McCay’s Little Nemo in Slumberland. One of the most creative ‘doodles’ to date. Note* Make sure you click the tab on the far right of the doodle to experience Slumberland for yourself.

Google’s New Doodle is a tribute to the 107th Anniversary of Winsor McCay’s Little Nemo in Slumberland. One of the most creative ‘doodles’ to date.

Note* Make sure you click the tab on the far right of the doodle to experience Slumberland for yourself.

October 11, 2012 • 10 notes •

Every SEO professional reading this who's had more than one client has undoubtedly been faced with the following statement, "I know you got my rankings up, but when do you expect to see my PageRank increase?"

October 10, 2012 • 5 notes •

85% of Consumers Click on the Top of the 1st Page

If you read searchenginewatch.com then you already know. A new study today confirms what we have been telling clients for over a year now. “When it comes to clicks… (the organic listings), 53 percent go to the top result. The second sees 15 percent of the action, the third 9 percent, the fourth 6 percent, dwindling all the way down to 4 percent to round out the top 5” according to the study by compete.com. 

Take a look at the data. Enjoy! 

July 6, 2012 • 1 note •

Foreign Language PPC Campaigns, How To Run One

English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion is falling.

The growth in online use of languages such as Chinese and Arabic far outstrips that of English. Additionally, many users only speak English as a second language.

A recent study conducted across the European Union found that more than half of Internet users visited foreign language (usually meaning English) websites. However, only 18 percent said they would make online purchases from a site that wasn’t in their own native language.

The benefits of website localization are increasingly widely recognized. Although SEO should be an important part of any online marketing strategy, it can take time to yield conversions.

A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a foreign market. Of course, it gets more complicated when operating across linguistic divides, and there are a number of issues that should be considered. As a Internet Marketing Manager I completely agree with that statement. If you are an Internet marketer and international marketing is not on your research to do list, then it should be. 

Read Full Article at Seach Engine Watch

June 27, 2012 •

Indietronica, finally house music that makes sense to me. I would say that I tend to gravitate to tracks that have pop’y hooks but I am also a suck’a for melodies that can be found in today’s independents such as the Tired Ponys and Empires. This track is from Swimwear’s February 7th release EP “The Kissing Machine.”

Swimwear is the DIY recording alias of Tim Derricourt, co-man of Dappled Cities. Blending home-spun dance production with live instruments and sweet pop hook.

Enjoy!

June 22, 2012 • 1 note •

Link Profile Susceptible to Google Penguin

Just as we were getting comfortable with the Panda algorithm updates, Google introduced another game changer in Penguin on April 24th and refreshed it on May 25th in order to crack down on sites that use unethical on- and off-page SEO tactics.

As a result, some sites lost a significant amount of their Google organic traffic overnight. The impacted sites I am helping recover all had one thing in common: an unnatural link profile with a majority of their links coming from low quality sites along with overly optimized anchor text.

This article will explain how site owners can diagnose whether they were hit by Penguin themselves and how to detect whether it was off-page factors that caused it.